How to Choose Custom Neon® Colors

Start with where the sign will live. Warm whites and soft pinks suit cosy interiors, while bold reds, blues, and greens carry further and grab attention in busy spaces. If it's for your business, your brand palette is the natural starting point. Try different colours on your design in our online tool and see which one feels right, or ask our design team for a recommendation.

Very close, though screens vary and so do rooms. The lighting around your sign, how bright or dim you set it, the colour of the wall behind it, and the surrounding decor all influence how the sign will look in real life. A sign in a dim bar looks more intense than the same sign in a sunlit shopfront. Our design tool's backdrop options let you preview your sign in different settings before you order. One detail worth knowing: 8 of our 18 colours appear white when switched off, while 10 show their colour even when the sign is off.

LED neon holds its colour extremely well. There's no gas to degrade and no coating to burn off like traditional glass neon, so your sign keeps the same vivid glow year after year with normal use. Every Custom Neon sign is also backed by our 2 year manufacturer's warranty for extra peace of mind.

A standard sign glows in fixed colours, chosen from our range of 18. An RGB colour-changing sign lets you switch through 7 static colours or cycle through the range using the included remote. Our Dynamic Neon™ signs offer the most options, with over 100 dynamic effects such as colour-chasing modes and the option to set a single or mixed colour. Our Dynamic Neon™ option is brilliant for venues and event spaces that want variety.

Yes. Whites, yellows, and oranges tend to appear brightest to the eye, while deeper shades like purple and dark blue give a moodier, more ambient glow. Neither is better; it depends on whether you want the sign to light up the room or set a tone within it. Our team can advise if you're weighing up two shades.

Every standard sign comes with a free remote and dimmer offering 10 brightness settings, so you can run it bold and bright for evening trade and soften it during the day, or dial it down for an intimate setting. Our RGB colour changing signs can also be dimmed using the remote. Our Dynamic Neon™ signs are not dimmable, but the more than 100 colour combinations and effects they provide offer a huge range of color/effect pairings that will not require dimming.

Absolutely. Many of our favourite designs combine two or more colours, say, white script with a pink accent, or a logo reproduced in full brand colours. If you want the flexibility to change colours over time, our Dynamic Neon™ and RGB colour changing signs offer the most variety in terms of colour and special effects.

The best business colours are bright, bold, and easy to read at a distance. Strong contrast with the background matters more than the specific shade: a white or yellow sign pops against a dark wall, while deep blue or red stands out on a light one. If your brand colours are subtle, consider using them as an accent and letting a high-contrast shade carry the main text.

Preview it. Our sign design tool includes backdrop options that show your design against different environments, from dark feature walls to bright interiors, so you can check contrast and legibility before you order. As a rule, aim for strong contrast with the surface behind the sign and a size that suits the viewing distance.

Of course. Tell us about your space, your branding, and what you want the sign to achieve, and our design team will recommend colours to suit, complete with mockups so you can see exactly how each option will look before you decide.