CUSTOM NEON® SHOWCASE
SEASONAL RETAIL SIGNAGE: DAVID JONES & COUNTRY ROAD
Australia’s pre-eminent department store David Jones and international clothing retailer Country Road chose Custom Neon to brighten their retail space for seasonal in-store events.
The shopfront window signage and instore event sign were an integral part of the seasonal sales campaigns. Find out more below.
Project ScopeCreation of Customised LED Neon Signs
Quantity7 Signs
Size RangeBetween 80cm x 80cm - 306cm x 200cm / 2'8" x 2'8" - 10' x 6'7"
Tube Width10mm LED Flex
What we made for David Jones & Country Road:
David Jones hosted a child-free Mother’s Day shopping night that included champagne and flowers for all the attendees. Lighting up a floral archway in the centre of their department stores was a massive pink Custom Neon heart sign. The installation made an appearance in their capital city department stores throughout Australia, and it was the perfect backdrop for all the mums to snap a shot on their special day!
One of Australia’s largest clothing retailers, Country Road, had a giant white neon sign made to brighten up their Christmas campaign. Custom Neon created ‘Give With Us’ neon word signs for their Brisbane and South Yarra stores. Prominently displayed in their storefront window, the bright white neon sign was an attractive enticement to would-be shoppers.
SPECIFICATIONS
Hearts x 5 80cm x 80cm / 2'8" x 2'8", Pink
Give With Us 168cm x 110cm / 5'6" x 3'7", White
Give With Us306cm x 200cm / 10' x 6'7", White
