CUSTOM NEON® SHOWCASE
COACHTOPIA by COACH
We are delighted to showcase our bespoke collaboration with the iconic luxury brand Coach, a name synonymous with exquisite craftsmanship and an unwavering commitment to quality. Originating from a modest, family-run workshop in Manhattan, Coach became a beacon of American luxury, recognised for its exceptional leather goods crafted by artisans with skills honed over generations. Today, Coach is a paragon of modern luxury, merging its rich heritage with innovative designs and an unwavering commitment to sustainability.
Our collaboration on the Coactopia initiative, was inspired by Coach's forward-thinking approach to sustainability, highlighted by upcycled Coachtopia Leather products, which are at least 50% recycled leather. This reflected our shared values and dedication to environmental stewardship, inspiring the ingenious idea of using LED neon off-cuts for commercial Custom Neon signage.
Project FeaturesNo waste custom logo signs
QuantityMultiple signs across global locations
SizeVaried to suit the store or pop up
Tube WidthFrom 8mm to 10mm LED Flex
Coach x Custom Neon Collab
The journey began a few years ago when our Global Operations Manager, Kit Henseleit, attended the Retail Innovation Conference & Expo in Chicago. Having been inspired by a talk Coach's SVP Global Visual Experience, Giovanni Zaccariello gave on sustainability and storytelling in retail, Kit set about coming up with ways we could assist Coach with sustainable store fit-outs for a new sub-brand while complimenting the campaigns they were looking to create.
Passionate about sustainability herself, Kit had already been collecting LED neon off-cuts but hadn't yet found the ideal project. Coach's eco-friendly sub-brand provided the perfect opportunity to bring her nascent idea to life. She pitched the concept of creating Coachtopia logo signs from waste products and working with Giovanni and Elle McNamara, Senior Manager Global Creative Development and Visual Production at Coach, they began the process of turning the concept into eye-catching Coachtopia logo signs. This concept fits perfectly with the Coachtopia sub-brand, as Coachtopia bags are predominately manufactured from materials that would have otherwise gone to landfill. Many retailers are moving toward a circular industry, and it was a pleasure to work alongside this phenomenal team to illuminate their no-waste initiative. You can see Kit here visiting the Coachtopia display at The Grove, LA, Coach store.
Illuminated Brand Values
Crafted with LED neon flex off-cuts, the Coachtopia signs showcase a kaleidoscope of colours and a sentiment that aligns with Coach's aesthetic and their environmental commitment as well as our own. From the vibrant streets of New York's SoHo, Los Angeles and neon-lit Tokyo, our LED neon signs light up Coach stores and pop ups around the world, serving as a testament to the timeless appeal of the Coach brand and our shared ethos.
Award Winners
Featured in Coach's award-winning display at the WindowsWear Awards in NYC, our custom signs illuminate the stores, enhancing the shopping experience and highlighting the brand's dedication to quality and sustainability. You can also see what we made for the largest Coach Play experiential store here.
SPECIFICATIONS
Project FeaturesMulti-coloured custom LED neon signs made with LED flex offcuts
QuantityMultiple signs made for Coachtopia retail displays in Coach stores and pop-ups worldwide
DimensionsCustom sizing specific to each Coach store or pop-up's unique aesthetic and requirements
Tube WidthFrom 8mm to 10mm LED Flex
