CUSTOM NEON® SHOWCASE

SAMSUNG
IMMERSIVE POP-UP

To celebrate the launch of Samsung’s foldable devices, the Galaxy Z Flip5 and Fold5, Samsung Electronics America teamed up with the incredibly talented team at Innovative Marketing Solutions to create four immersive pop-up experiences in Venice, Melrose, Williamsburg, and Herald Square. Each location fused culture, technology, and creativity...unmistakably Samsung.

IMMERSIVE POP-UPSAMSUNG

Project ScopeCreation of LED Neon Signs & Art

Quantity27 Signs & Artworks

UsageIndoor

TypesLED Neon Art & Word Signs

Your products really helped the spaces come to life.

Elisabeth Hays, Innovative Marketing Solutions


What We Made for the Samsung Flip Side Takeover Pop-Ups

Custom Neon was proud to help bring the Flip Side to life with bold, playful LED neon signage that added fun, personality, and "Insta-worthiness" to every space. From glowing clouds and lightning bolts that powered up the arcade zones, to hearts, bunny rabbits, and emoji icons that brought the nail and hair bars to life, each piece was designed to energize the space and celebrate the Samsung brand. Our favorite? The cheeky "Time to Level Up" sign lighting up the gaming booths.

Retro Custom Neon® gaming signs above the video games in the Samsung Flip Side Pop-Ups



Custom Neon® LED neon emoji signs on a pale green wall in the Samsung Flip Side Pop-Ups

Custom Neon® LED neon emoji signs on a pale green wall in the Samsung Flip Side Pop-Ups

Standout Activations

  • K-Beauty-inspired hair and nail bars (with nail art stations showcasing the Galaxy Z Flip5’s selfie capabilities).
  • Live graffiti walls.
  • K-pop dance parties and custom vinyl pressings.
  • Exclusive swag, live DJs, shop hangs, and the chance to win a Samsung phone or tablet.


Time to Level Up and emoji Custom Neon® signs behind the tabletop video game machines in the Samsung Flip Side Pop-Ups

Bunny face lips heart and rocket ship Custom Neon® artwork on pink walls in the Samsung Flip Side Pop-Ups


With only six weeks from concept to execution, the Innovative team pulled off something quite spectacular, balancing the essence of each neighborhood with tech-forward storytelling and campaign messaging with ease.

Twenty-two creators, artists, and pro skateboarders joined the fanfare, integrating Samsung’s foldables into their content across social media, while guests got hands-on with the Flip5 and Fold5.


Retro Custom Neon® gaming signs above the video games in the Samsung Flip Side Pop-Ups

Award Winners

This ambitious campaign not only captured attention and drew all eyes to Samsung's must-haves, but it also walked away with the Gold Design Award in 2024 and went on to take home the Gold Global Award in 2025.

We’re honored to have played a role in such a boundary-pushing project. Shoutout to Innovative and Samsung for trusting us to light up the Flip Side... literally.




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