CUSTOM NEON® SHOWCASE
BRAND ACTIVATION
HYPERACTIVE X KYLIE COSMETICS
We made these Kylie Jenner signs for experiential marketing agency, Hyperactive's UK launch of Kylie Cosmetics.
The signage included one IP67 waterproof rated outdoor sign, a large branded selfie sign and a smaller branded sign, all in our cotton candy pink shade. The signs were featured across social media and used as a selfie backdrop for Kylie's fans.
Project ScopeCreation of Indoor & Outdoor Signs
Quantity3
Size Range2' 2" x 1' - 5' 11" x 2' 8" / 65cm x 31.5cm - 180cm x 80.5cm
Tube Width9 & 10mm LED Flex
What we made for Hyperactive X Kylie Cosmetics:
We created these signs for the Kylie Cosmetics UK activation. Designed and run by Hyperactive, the brand activation/immersive shopping event toured 5 cities across the country in the run-up to Christmas and was hugely successful, with over 15,000 live interactions!
The signage we made included one IP67 waterproof rated outdoor sign, which was mounted above the tour bus windshield. The largest of the 3 signs, at just under 6ft long, was styled on the side of the vehicle. In addition to being visible wherever it traveled, the huge sign also offered fans the perfect selfie backdrop. The third and smallest sign was installed inside the truck-turned-salon, lighting up customers' first experience with the products.
SPECIFICATIONS
Outdoor Sign3' 3" x 1' 7" / 100m x 47cm, 10mm LED, Cotton Candy Pink, Cut Around Backboard
Large Indoor Sign5' 11" x 2' 8" / 180cm x 80.5cm, 9mm LED, Cotton Candy Pink, Cut Around Backboard
Small Indoor Sign2' 2" x 1' / 65cm x 31.5cm, 9mm LED, Cotton Candy Pink, Cut Around Backboard
