Case Study: How a Subtle Backlit Logo Boosted Bookings by 25%



Gold colored stainless steel reverse lit logo made by Custom Neon® on a 70s inspired wall in the Golden Days tanning salon as seen through the salon's front window


When Golden Days Tanning Studio approached Custom Neon®, they had a clear brief: create signage that perfectly matched their retro 70s-inspired space without screaming for attention. They needed something inviting, on-brand, and visible 24/7 to draw in passersby, even during unstaffed hours.

Instead of going big, we went bold, and beautifully understated.

We transformed their iconic circular “GD” logo with its signature star detail into a custom LED backlit logo. Using precision UV printing, we color-matched their exact brand palette down to the last golden hue. The result? A soft, even glow that makes the logo appear to float against the wall, creating that premium halo-lit effect businesses love.


Round reverse lit logo with GD in gold colored stainless steel and red colored stainless steel stars made by Custom Neon®
Close up of a gold and red colored stainless steel reverse lit logo made by Custom Neon® in the Golden Days tanning salon

The Impact Was Immediate

  • Perfect aesthetic fit – complements the warm, nostalgic vibe of the studio.
  • 24/7 visibility – the gentle backlight turns their logo into a beacon after dark.
  • 25% increase in bookings since installation (owner-reported).
  • Zero dark spots or harsh glare – just consistent, inviting illumination.

"Before the sign, people would walk past at night and not even realize we were here," says the owner. "Now the glowing logo acts like a silent salesperson. Customers tell us they booked because they spotted the sign while driving past after hours. For a 24/7 tanning business, that’s pure gold."

The Benefits of Custom Neon’s Backlit Signage

  • Energy-efficient LEDs (under 20W for the entire sign).
  • IP65 weather-rated – perfect for outdoor or high-humidity environments.
  • 50,000+ hour lifespan with our 3-year warranty.
  • UV Print in any color = Exact brand match.
  • Remote dimming option so they can dial the glow up or down depending on the time of day.

Golden Days proves you don’t need a massive sign to make a massive impact. Sometimes all it takes is the perfect halo glow to turn window shoppers into booked appointments.

Want the same 24/7 glow-up for your business?

Get your free design mockup + quote today!

More research commissioned or undertaken by Custom Neon® can be found by clicking the following links:


Custom Neon® Business Research, Industry Surveys and Signage Statistics
Custom Neon® Case Studies

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