CUSTOM NEON® SHOWCASE
XBOX CONSOLE PROMOTION
Featuring green LED neon in the shape of the new Xbox, this promotional product was part of a creative campaign by Ogilvy PR. Having worked with Xbox for several years on marketing, technology PR, and digital content creation, OPR reached out to us to create a promotional product that they could send to influential gamers to build awareness and create a buzz in the run-up to the new Xbox's release. Manufactured to the exact size of the new console, these LED neon boxes were made to be put in the place of the Xbox while the influencers waited for it to arrive!
Project ScopeXbox Console Box in LED Neon & UV Print
Quantity41 Units
Size15.1cm (L) x 30.1cm (H) 15.1cm (D) / 6' (L) x 12' (H) 6' (D)
Tube Width9mm LED Flex
What we made for Xbox / Ogilvy PR:
Working closely with Ogilvy PR, we created this promotional LED neon "box" as a buzz creating stand in for the soon-to-be-launched Xbox console.
Made to the same size as the new Xbox console, each unit was an open box made from clear acrylic framed with green LED neon flex and connected with metal pins. The Xbox logo was UV printed onto the acrylic.
SPECIFICATIONS
Xbox Console Box15.1cm (L) x 30.1cm (H) 15.1cm (D) / 6' (L) x 12' (H) 6' (D), 9mm LED, Green, UV Print
