CUSTOM NEON® SHOWCASE
CITY CENTRE ART & LIGHTING
Working closely with a local city council in Australia, we created outdoor LED neon signage and art installations to encourage visitors to the area and rejuvenate the CBD's nightlife.
Featuring our state-of-the-art IP67 waterproof rated option, we created a range of LED neon signs and artworks to light up the central business district. The outdoor signage included bespoke signs of the city centre's tagline and hearts featuring a combination of LED neon flex and UV print.
This project also incorporated the multi-location White Night Festival, where we lit up public spaces with fluorescent artwork and adorned pavement trees with LED neon rope. Read on for more details and photos.
Project ScopeCreation of Custom LED Neon Signs
Quantity12 Signs & 2 Artworks
RatingOutdoor/Waterproof
Size Range90cm x 92cm - 440cm x 38cm / 2' 11" x 3' - 14' 5" x 1' 3"
Tube Width10mm LED Flex
We recently collaborated with Custom Neon to create a series of neon installations in Central Geelong. This was a complex project that involved transforming artist produced designs into large scale neon installations. The results are absolutely superb! The neon’s have added colour and vibrancy to our streets and have provided engaging street lighting installations for the community to enjoy.
Emma Walding, Project Officer at Place Management
What we made for Central Geelong & the White Night Festival:
One large animated artwork comprised of 8 designs in 9 separate pieces, which together formed the illuminated "Clare Street, 5pm" installation by artist Glen Smith. We also lit up the gorgeous "Bright Blooms" art installation featuring local indigenous flora. Created by artist George Rose, this bright orange artwork was placed on the corner of a popular car park, beautifying the building and illuminating the area.
Our local tradespeople normally install neon signs for businesses, so it’s exciting to see their lighting skills used in collaboration with a local artist. It’s a really striking artwork and a fantastic celebration of the people of Geelong.
With a very modern take on the traditional streetlamp, we made branded "Love Central Geelong" signs that were installed on poles throughout a popular dining and entertainment area. Each pole was also topped with a multifaceted pink LED neon heart featuring a UV print backboard for added depth, colour and detail.
The heart theme was taken through to the pedestrian-only areas to add a festive, gentle glow and illuminate the way for patrons heading out for dinner, drinks or a show.
Finally, we draped pavement trees in bright LED neon rope, adding both light and enchantment to the city centre and its primary nightlife districts.
James and the team at Custom Neon worked with us over several months to answer numerous questions and provide insight and knowledge into the design development phase to ensure best outcomes were achieved. Custom Neon also worked hard to develop a unique and creative installation method to meet our project objectives. Their attention to detail, professionalism and overall customer service was exceptional. It was a pleasure to work with Custom Neon and we love the results!
Emma Walding, Project Officer – Place Management
SPECIFICATIONS
Love Central Geelong with Heart6 x 2 designs, 10mm LED, White, Red & Deep Pink, Cut to Letter & UV Print Backboards
Love Hearts6 x 1 design, 10mm LED, Deep Pink, Cut Around UV Print Backboard
Clare Street, 5pm by Glen Smith1 x 8 designs, 10mm LED, Animated, Multi-Coloured, Cut Around Clear Backboard
Bright Blooms by George Rose1 x 7 designs, 10mm LED, Orange, Cut Around Clear Backboard
