Coffee Shop Signs by Custom Neon®

Measure the wall or window first, then think about viewing distance: a sign read from the street needs to be much larger than one behind the counter. As a starting point, letters around 10cm tall are comfortable to read at close range, while street-facing signage benefits from going as large as the space allows. Send us your measurements or details of the intended installation space and our designers will recommend sizing in your free mockup.

The four highest impact spots: behind the counter, where every customer looks during checkout; entry and shopfront windows, to pull people in off the street; feature walls that double as photo moments; and waiting or seating areas where customers have time to take the space in. If you can only choose one, behind the counter usually wins.

It's genuinely simple. Signs arrive lightweight, pre-mounted on a backboard, and ready to plug in, so most customers hang them the same day with a basic wall-mounting kit (a small optional extra). For larger or commercial installations, we can offer advice on mounting options, but most customers will work with an electrician or sign installer.

Yes, and it's one of the best-performing placements there is. A glowing sign is visible from the street day and night, works as advertising even when you're closed, and costs far less to run than lightbox alternatives. Face the sign outward, keep the message short, and choose a colour that contrasts with the background.

Yes. Glowing signs naturally draw the eye, making them effective for marking departments, fitting rooms, and checkouts, or for drawing customers toward the back of the store where foot traffic thins out. Smaller signs in a consistent colour and font create a wayfinding system that feels designed rather than stuck on.

Short, punchy phrases work best: something guests want in their photo caption. Pair the sign with a clean feature wall, good ambient lighting, and enough space for people to stand in front of it. Script fonts in pink and white are perennial favourites, though the strongest photo walls use phrases and colours unique to the brand, which is exactly what a custom sign is for.

Yes. LED neon is bright enough to hold its own under retail lighting, especially in high visibility colours like white, yellow, and orange. Strong contrast with the background matters most in a bright store. And with 10 brightness settings on the included dimmer, you can turn it up to compete with daylight and soften it for evening trade.

Yes. The signs are designed to look clean and premium unlit, functioning as a graphic feature during the day. Worth knowing when choosing your colour: 10 of our 18 colours show their colour even when off, while 8 appear white until switched on. If the unlit look matters to you, our team can advise which shades suit best.

Yes. Unlike traditional built-in signage, LED neon signs are lightweight and can be simply unplugged and unmounted, so you can reposition or repurpose them as your space evolves. Plenty of our retail customers rotate signs seasonally or move them between window and interior displays.

Yes, but you must select the outdoor option when ordering. Outdoor builds are IP67-rated, sealed against dust and protected against water immersion up to 1 metre for 30 minutes, so they're built for permanent outdoor exposure. Standard indoor signs aren't, though they'll happily handle a brief outdoor appearance in fair weather.

Very much so. The signs are lightweight, plug into a standard socket, and need no specialist installation, so they set up and pack down in minutes. For a pop-up, a sign is one of the few fit-out investments you take with you: it moves to the next location, or onto your permanent store, and keeps working.

LED neon gives you the same warm glow without the drawbacks. It's made from flexible LED tubing on an acrylic backboard rather than fragile gas filled glass, so it's lighter, far more durable, cool to the touch, and cheaper to run. There's no specialist installation, no gas to degrade, and it plugs into a standard socket. Ours also come with a 2 year manufacturer's warranty.